Research on identifying market opportunities based on fuzzy multi-attribute decision making

被引:0
|
作者
Yang, SX [1 ]
Huang, CF [1 ]
机构
[1] N China Elect Power Univ, Sch Business Adm, Beijing 102206, Peoples R China
关键词
market opportunities; expected value; fuzzy multi-attribute; triangular fuzzy number; identify;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Identifying market opportunities is critical to the survival and development of an enterprise. On the basis of analyzing some key factors that should be considered in identifying market opportunities, this paper establishes a set of index system applied to identifying market opportunities, and shows the values of the index and the selector's subjective preference value in the form of triangular fuzzy numbers, furthermore, by using fuzzy multi-attribute decision making method based on expected value, studies how to identify market opportunities; and discusses the identifying issue for market opportunities under two status: one is the entirely unknown index weights information; the other is partly unknown one.
引用
收藏
页码:3081 / 3085
页数:5
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