The brand awareness and the brand image enhancement of Chinese health food

被引：0

作者：

Yang Xuexin ^{[1
]}

机构：

[1] Harbin Univ Commerce, Sch Tourism & Cuisine, Harbin, Peoples R China

来源：

ADVANCED MECHANICAL DESIGN, PTS 1-3 | 2012年 / 479-481卷

关键词：

Health food; brand awareness; brand strategy;

D O I：

10.4028/www.scientific.net/AMR.479-481.1155

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The main problems in Chinese health food industry are the anomaly management, poor quality, and illusive advertisements at present. In order to regulate the quality and safety management of the health-care food, improve the brand image and reputation, enhance consumer trust and the competition in the international market, some suggestions are offered, which are band orientation, science addition and band innovation in order to ensure to execute brand strategy of health food fluently.

引用

页码：1155 / 1158

页数：4