Is Human Fear Affecting Public Willingness to Pay for the Management and Conservation of Large Carnivores?

From an interdisciplinary approach, this study aims at analyzing self-reported animal fear, specifically large carnivore fear, in relation to public willingness to pay to fulfill a governmental policy on large carnivore-induced costs. In a survey in Sweden involving more than 2,000 respondents, it was found that people whose animal fear was directed particularly toward large carnivores were less likely to be willing to pay these costs, or were likely to be willing to pay a lower amount of money. In the prediction of willingness to pay (WTP), the contribution of the fear variable was as equally important as previously addressed socioeconomic factors.