Planning and developing of a relationship marketing project: challenges and opportunities

被引：0

作者：

Micu, Adrian ^{[1
]}

Micu, Angela Eliza ^{[1
]}

Susanu, Irina ^{[1
]}

Cristache, Nicoleta ^{[1
]}

机构：

[1] Dunarea de Jos Univ Galati, Dept Business Adm, RO-810017 Galati, Romania

来源：

RECENT ADVANCES IN BUSINESS ADMINISTRATION | 2011年

关键词：

relationship marketing; project management; customer value; efficient consumer response; marketing communication;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

After a brief presentation of the aspects regarding the planning of a relationship marketing project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which involves employees from the company's departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a relationship marketing project and the opportunities created by its implementation

引用

页码：21 / 26

页数：6

共 50 条

[41] Go for successful relationship marketing
Chang, YP
Yang, J
'99 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, PROCEEDINGS, VOLS 1 AND 2, 1999, : 788 - 791
[42] The global diffusion of relationship marketing
Hansen, Sofie
EUROPEAN JOURNAL OF MARKETING, 2008, 42 (11-12) : 1156 - 1161
[43] THEORETICAL ASPECTS OF RELATIONSHIP MARKETING
Mamalyga, S. V.
Sergin, I. P.
ACTUAL PROBLEMS OF ECONOMICS, 2010, (111): : 143 - 146
[44] Relationship marketing and customer loyalty
Ndubisi, Nelson
MARKETING INTELLIGENCE & PLANNING, 2007, 25 (01) : 98 - +
[45] Relationship marketing and contract theory
Seshadri, S
Mishra, R
INDUSTRIAL MARKETING MANAGEMENT, 2004, 33 (06) : 513 - 526
[46] Internationalization and relationship marketing: an introduction
Khojastehpour, Morteza
Johns, Raechel
EUROPEAN BUSINESS REVIEW, 2014, 26 (03) : 238 - 253
[47] Innovation in the paradigm of relationship marketing
Arosa-Carrera, Charles R.
Carlos Chica-Mesa, Juan
ESTUDIOS GERENCIALES, 2020, 36 (154) : 114 - 122
[48] Relationship marketing - The challenge for destinations
Fyall, A
Callod, C
Edwards, B
ANNALS OF TOURISM RESEARCH, 2003, 30 (03) : 644 - 659
[49] The antitrust implications of relationship marketing
Fontenot, RJ
Hyman, MR
JOURNAL OF BUSINESS RESEARCH, 2004, 57 (11) : 1211 - 1221
[50] Relationship marketing: a Thai case
Chattananon, Apisit
Trimetsoontorn, Jirasek
INTERNATIONAL JOURNAL OF EMERGING MARKETS, 2009, 4 (03) : 252 - 274

← 1 2 3 4 5 →