Planning and developing of a relationship marketing project: challenges and opportunities

被引：0
|
作者：
Micu, Adrian [1 ]
Micu, Angela Eliza [1 ]
Susanu, Irina [1 ]
Cristache, Nicoleta [1 ]
机构：
[1] Dunarea de Jos Univ Galati, Dept Business Adm, RO-810017 Galati, Romania
来源：
RECENT ADVANCES IN BUSINESS ADMINISTRATION | 2011年
关键词：
relationship marketing; project management; customer value; efficient consumer response; marketing communication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
After a brief presentation of the aspects regarding the planning of a relationship marketing project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which involves employees from the company's departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a relationship marketing project and the opportunities created by its implementation
引用
收藏
页码：21 / 26
页数：6
相关论文
共 50 条
  • [21] Procurement push and marketing pull in supply chain management: The conceptual contribution of relationship marketing as a driver in project financial performance
    Smyth, Hedley
    JOURNAL OF FINANCIAL MANAGEMENT OF PROPERTY AND CONSTRUCTION, 2005, 10 (01) : 33 - +
  • [22] RELATIONSHIP MARKETING - THE NEW MARKETING APPROACH
    Zbuchea, Alexandra
    Pinzaru, Florina
    Galalae, Cristina
    PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2, 2009, : 304 - 307
  • [23] THE INFLUENCE OF MARKETING COMMUNICATION ON THE CONSUMER'S BUYER BEHAVIOR - A RELATIONSHIP MARKETING APPROACH
    Tichindelean, Mihai
    STUDIES IN BUSINESS AND ECONOMICS, 2015, 10 (01) : 140 - 145
  • [24] Marketing for Higher Education: A Relationship Marketing Approach
    Helgesen, Oyvind
    JOURNAL OF MARKETING FOR HIGHER EDUCATION, 2008, 18 (01) : 50 - 78
  • [25] Revitalizing relationship marketing
    Sheth, Jagdish
    JOURNAL OF SERVICES MARKETING, 2017, 31 (01) : 6 - 10
  • [26] Online relationship marketing
    Steinhoff, Lena
    Arli, Denni
    Weaven, Scott
    Kozlenkova, Irina V.
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2019, 47 (03) : 369 - 393
  • [27] Online relationship marketing
    Lena Steinhoff
    Denni Arli
    Scott Weaven
    Irina V. Kozlenkova
    Journal of the Academy of Marketing Science, 2019, 47 : 369 - 393
  • [28] Dynamic Relationship Marketing
    Zhang, Jonathan Z.
    Watson, George F.
    Palmatier, Robert W.
    Dant, Rajiv P.
    JOURNAL OF MARKETING, 2016, 80 (05) : 53 - 75
  • [29] Retail marketing strategy The role of marketing intelligence, relationship marketing and trust
    Lee, Yang-Im
    Trim, Peter R. J.
    MARKETING INTELLIGENCE & PLANNING, 2006, 24 (07) : 730 - 745
  • [30] Business Opportunities with Project Managements
    Verboncu, Ion
    Condurache, Florentina Andreea
    QUALITY-ACCESS TO SUCCESS, 2015, 16 (148): : 96 - 99
12345