Planning and developing of a relationship marketing project: challenges and opportunities

被引：0
|
作者：
Micu, Adrian [1 ]
Micu, Angela Eliza [1 ]
Susanu, Irina [1 ]
Cristache, Nicoleta [1 ]
机构：
[1] Dunarea de Jos Univ Galati, Dept Business Adm, RO-810017 Galati, Romania
来源：
RECENT ADVANCES IN BUSINESS ADMINISTRATION | 2011年
关键词：
relationship marketing; project management; customer value; efficient consumer response; marketing communication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
After a brief presentation of the aspects regarding the planning of a relationship marketing project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which involves employees from the company's departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a relationship marketing project and the opportunities created by its implementation
引用
收藏
页码：21 / 26
页数：6
相关论文
共 50 条
  • [1] Developing Relationship Marketing in the Voluntary Sector
    Bussell, Helen
    Forbes, Deborah
    JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2006, 15 (1-2) : 151 - 174
  • [2] CHALLENGES AND OPPORTUNITIES OF AI IN INDIVIDUAL MARKETING COMMUNICATION TOOLS
    Kusa, Alena
    Matusova, Jana Galera
    Patik, Ladislav
    MARKETING AND MEDIA IDENTITY: AI-THE FUTURE OF TODAY, 2023, 2023, : 259 - 268
  • [3] Project Execution Strategy and Planning Challenges
    Kjersem, Kristina
    Junge, Gabriele H.
    Emblemsvag, Jan
    ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS: THE PATH TO INTELLIGENT, COLLABORATIVE AND SUSTAINABLE MANUFACTURING, 2017, 514 : 243 - 250
  • [4] The Opportunities of Relationship Marketing: Aspect of the Eu Digital Market
    Radionova, Elina
    Praude, Valerijs
    EUROPEAN INTEGRATION STUDIES, 2016, (10) : 126 - 134
  • [5] Relationship marketing: Strategic and tactical challenges for SMEs
    Percy, W. Saungweme
    Visvanathan, Naicker
    Watson, Chuma
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2010, 4 (13): : 2596 - 2603
  • [6] Project Management Opportunities and Challenges in Central and Eastern Europe
    Kurt Püchler
    Jörg Rennecke
    Drug information journal : DIJ / Drug Information Association, 2005, 39 (3): : 311 - 319
  • [7] Project management opportunities and challenges in Central and Eastern Europe
    Püchler, K
    Rennecke, J
    DRUG INFORMATION JOURNAL, 2005, 39 (03): : 311 - 319
  • [8] Challenges of Developing UAV Applications: A Project Management View
    Idries, Ahmed
    Mohamed, Nader
    Jawhar, Imad
    Mohamed, Farhan
    Al-Jaroodi, Jameela
    2015 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND OPERATIONS MANAGEMENT (IEOM), 2015,
  • [9] A Review of Challenges and Opportunities in BIM Adoption for Construction Project Management
    Tran, The Van
    Tran, Hoa Van Vu
    Nguyen, Tuan Anh
    ENGINEERING JOURNAL-THAILAND, 2024, 28 (08): : 79 - 98
  • [10] WEB ANALYTICS ENHANCING PROJECT PLANNING: THE CASE OF DIGITAL MARKETING CAMPAIGNS
    Ornato, Cristina
    Ferraris, Alberto
    RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE, 2018, : 1637 - 1640
12345