The mediating role of natural and social resources in the corporate social responsibility-corporate financial performance relationship

Failure to obtain definitive results regarding the influence of corporate social responsibility (CSR) on corporate financial performance (CFP) has prompted scholars to investigate mechanisms behind this relationship. This paper follows the same path and distinguishes two dimensions of CSR (social and environmental) to expand the pool of potential mediators on the basis of natural- and social resource-based view (RBV) of the firm. In a unique dataset comprising seven potential mediators for 300 companies, a direct relationship only existed betweenenvironmentalCSR and CFP, in contrast to the "new road" fromsocialCSR to CFP that goes through external reputation and innovativeness-variables that form an opposing mediation.