Modelling the Psychographic Behaviour of Users Using Ontologies in Web Marketing Services

被引：0

作者：

Rodriguez Rodriguez, Abraham ^{[1
]}

Iglesias Garcia, Nicolas ^{[1
]}

Maria Quinteiro-Gonzalez, Jose ^{[1
]}

机构：

[1] Univ Las Palmas Gran Canaria, Las Palmas Gran Canaria 35017, Canary Islands, Spain

来源：

COMPUTER AIDED SYSTEMS THEORY - EUROCAST 2011, PT I | 2012年 / 6927卷

关键词：

ontologies; recommendation systems; marketing strategies;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Web marketing is a form of advertising geared to reach its target audience using a fewer number of commercials. Any recommendation model intended to provide a personalized outcome is based on accurate segmentation strategies that rely heavily on how the users' characteristics and behaviour are modelled. Although our proposal distributes the domain information among several ontologies, in this paper we will focus on how the psychographic data can be used to properly segment the user.

引用

页码：121 / 128

页数：8

共 15 条

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