A Study of E-book Industry's Cooperation in Taiwan

Purchasing the E-books from the on-line bookstore is the trend that Amazon created this business model successfully. Miniwafts Marketing Group (2010) pointed that the intemet penetration rate in Taiwan has been reached 70%. Amazon and Barnes and Nobel both claimed the revenue of e-books exceeded the books in 2010. The compound annual growth rate is nearly 72% in year 2008-2013. Therefore, there is a great need to investigate the cross-industry of publisher industry, hardware industry, and interne service platforms to integrate the picture of E-book industry in Taiwan. The qualitative research method will be used to interview the managers in the related leading companies in order to understand the "how to do and what to do" between each other to promote the digital products. By gathering the information to gain the knowledge for the reference to the related industries to work closely to benefit each other and expand the business scope. It is absolutely helpful to create a comfortable reading environment to satisfy the readers' various needs.