Can spiral of silence and civility predict click speech on Facebook?

被引：58

作者：

Pang, Natalie ^{[1
]}

Ho, Shirley S. ^{[1
]}

Zhang, Alex M. R. ^{[1
]}

Ko, Jeremy S. W. ^{[1
]}

Low, W. X. ^{[1
]}

Tan, Kay S. Y. ^{[1
]}

机构：

[1] Nanyang Technol Univ, Wee Kim Wee Sch Commun & Informat, Singapore, Singapore

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2016年 / 64卷

关键词：

Facebook; Spiral of silence; Fear of isolation; Opinion congruency; Message civility; TO-FACE; OPINION; ONLINE; INTERNET; CLIMATE; FORUM;

D O I：

10.1016/j.chb.2016.07.066

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Opinion expressions on Facebook are characterized by "click speech" in which people express their opinions and support (or disagreement) of posts through the "like," "comment," and "share" buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-subject factorial experiment to examine the spiral of silence on participants' likelihood to interact with social media. We randomly assigned 502 participants to one of four experimental conditions. Results indicate that the fear of isolation increased the likelihood of commenting on Facebook posts and a civil climate increased the likelihood of liking comments on Facebook posts. Findings suggest that "click-speech" could be considered a form of opinion expression. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：898 / 905

页数：8

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