CREATIVITY AND PUBLIC ADMINISTRATION AS OPPORTUNITY FOR DEVELOPMENT OF REGIONAL ECONOMY

The work is the identification of cooperation between public administration and regional producers of creative development for the region. Using the processing of the current situation in the use of local taxes as instruments of regional policy in the rural region for cultural and artistic events and interviews with artists from the region describes the region's development potential. This work includes analysis of changes in the economic situation in the region of Banska Stiavnica in the past 20 years. Change means for the region of high long-term unemployment, young people leaving the region to work abroad or in industrial areas of Slovakia. The rich historical heritage and cultural events with nationwide importance, and reported an association of tourism benefits for the region, especially in tourism. During this period also reflected the return of young artists from the industrial urban centers to rural areas and develop their creative activities. These make for some interesting target groups of the population environment for the development of creative tourism.