Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change

被引：36

作者：

Hefler, Marita ^{[1
]}

Freeman, Becky ^{[1
]}

Chapman, Simon ^{[1
]}

机构：

[1] Univ Sydney, Sch Publ Hlth A27, Sydney, NSW 2006, Australia

来源：

TOBACCO CONTROL | 2013年 / 22卷 / 03期

基金：

英国医学研究理事会;

关键词：

D O I：

10.1136/tobaccocontrol-2012-050721

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns.

引用

页码：210 / 214

页数：5