The protection of areas that shelter high evolutionary diversity represented by geographically and phylogenetically isolated lineages is becoming an important conservation strategy. Nevertheless, the spatial distribution of this component of biodiversity is still unknown for most groups, which limits its application for selecting priority areas to conserve. In the present study, we reconstructed the phylogeny of Minaria (Apocynaceae) based on plastid (trnH-psbA, rps16, trnS-trnG and trnD-trnT) and nuclear (ITS and ETS) DNA markers and 34 morphological characters, and analysed the geographic distribution of the phylogenetic diversity (PD) and endemism (PE) in this genus. Minaria includes 21 species that are highly concentrated in the Espinhaco Range, in eastern Brazil, most of which (similar to 75%) are narrowly distributed. The spatial analyses of PD and PE of Minaria indicate four evolutionary relevant areas in this region. The Serra do Cipo and the Diamantina Plateau contain 10 endemic species and present the highest levels of PD. However, the two other areas also deserve special attention. Rio de Contas has high levels of PE, because of two endemic sister species that represent a phylogenetically isolated lineage and the Southern Espinhaco Range houses the most critically endangered species of the genus. Most endemic species of Minaria occur in vegetation islands on rocky outcrops (campos rupestres). These low-fuel areas are less susceptible to fire, suggesting that the Espinhaco Range has served as a historical refuge for fire-sensitive lineages. Our results suggest that conservation units in the Espinhaco Range cover a great proportion of the evolutionary diversity of Minaria and that fire management is probably an important strategy to preserve this endemic biodiversity.