An Exploratory Use of Web Content Analysis to Understand Cruise Tourism Services

被引：50

作者：

Brejla, Paul ^{[1
]}

Gilbert, David ^{[2
]}

机构：

[1] Cruise Ind, Hamburg, Germany

[2] Univ Surrey, Surrey Business Sch, Guildford GU2 7XH, Surrey, England

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2014年 / 16卷 / 02期

关键词：

cruise-tourism; Web mining; co-creation; content analysis; WORD-OF-MOUTH; LOYALTY; IMPACT; EXPERIENCE;

D O I：

10.1002/jtr.1910

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Research within the cruise industry now has the ability to utilize Web-based content analysis. This paper provides an example of a methodology that explores patterns of co-creation of value on board cruise ships using holiday reviews retrieved through Web content mining from . The aim is to add to the field of co-creation and cruise tourism by providing an approach to exploratory Web-based data collection. With the use of a data-driven approach to knowledge discovery, this paper provides a means to achieve a deeper understanding of guest-to-guest and guest-to-staff interactions on board cruise ships. Copyright (c) 2012 John Wiley & Sons, Ltd.

引用

页码：157 / 168

页数：12

共 62 条

[1] Service innovation and electronic word-of-mouth: is it worth listening to? [J].