An exploration of residents' low-carbon awareness and behavior in Tianjin, China

This paper explores the empirical evidence of the link between residents' low-carbon awareness and their behaviors in China. A questionnaire measuring seven dimensions (including low-carbon knowledge, low-carbon value, low-carbon attitude, private low-carbon behavior, public low-carbon behavior, barrier and motivator) was distributed to the residents of Tianjin, yielding 354 valid responses. The results indicated that there was a low-carbon awareness-behavior gap. In particular, the level of behavior was higher than awareness because the motivators were stronger than the barriers. Second, in exploring the affects of motivators versus barriers on the residents' private and public low-carbon behaviors, we found that motivators promoted both private and public low-carbon behaviors while barriers significantly inhibited public low-carbon behaviors. Third, Chinese social and cultural factors are discussed to inform our exploration of the mechanisms forming the residents' awareness-behavior gap. (C) 2013 Elsevier Ltd All rights reserved.