Personal Innovativeness and Initial Adoption of M-Commerce: Toward an Integrated Model

被引:3
作者
Xiang, Yiming [1 ]
Wu, Xiaobo [1 ]
Chen, Qi [1 ]
机构
[1] Zhejiang Univ, Sch Management, Hangzhou 310003, Zhejiang, Peoples R China
来源
2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3 | 2008年
关键词
M-Commerce; personal innovativeness; initial adoption; technology acceptance;
D O I
10.1109/ICMIT.2008.4654442
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
M-Commerce is playing an increasingly important role in our daily life, but we still do not know what factors contribute to user initial adoption of M-Commerce. Based on TAM, TPB and IDT, this paper presented an integrated M-Commerce initial adoption model, then represented an in-depth discussion on the mechanism that how personal innovativeness influence user initial adoption of M-Commerce. Data collected from 196 persons in the China were tested against the model. Results indicated perceived usefulness, perceived ease of use, perceived behavior control, subjective norm toward M-commerce are significantly attributed to personal innovativeness. Important implications for M-commerce promotion were also discussed.
引用
收藏
页码:652 / 657
页数:6
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