Personal Innovativeness and Initial Adoption of M-Commerce: Toward an Integrated Model

M-Commerce is playing an increasingly important role in our daily life, but we still do not know what factors contribute to user initial adoption of M-Commerce. Based on TAM, TPB and IDT, this paper presented an integrated M-Commerce initial adoption model, then represented an in-depth discussion on the mechanism that how personal innovativeness influence user initial adoption of M-Commerce. Data collected from 196 persons in the China were tested against the model. Results indicated perceived usefulness, perceived ease of use, perceived behavior control, subjective norm toward M-commerce are significantly attributed to personal innovativeness. Important implications for M-commerce promotion were also discussed.