The impact of task definition on store-attribute saliences and store choice

被引：87

作者：

Van Kenhove, P

De Wulf, K

Van Waterschoot, W

机构：

[1] Univ Ghent, Fac Econ, B-9000 Ghent, Belgium

[2] Univ Antwerp, B-2020 Antwerp, Belgium

来源：

JOURNAL OF RETAILING | 1999年 / 75卷 / 01期

关键词：

D O I：

10.1016/S0022-4359(99)80007-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the impact of task definition, a situational pleasure, on store-attribute saliences and store choice for do-it-yourself(DIY) products. Five types of task definitions experienced by shoppers of do-it-yourself products were identified and linked to store attributes. A survey of DIY shoppers revealed that task definitions wee related to both store choice and store-attribute saliences. The study has important implications for retailer format strategies as well as for the interpretation of store evaluation processes, satisfaction, and loyalty.

引用

页码：125 / 137

页数：13

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