Analysis on Pattern of Real Estate Internet Marketing

With the increasing speed of information exchange and the development of Internet technology, the traditional marketing methods cannot meet the needs of enterprise development. Network marketing comes into being, as a new marketing method which is adapted to the development of network technology and social change of information network era. Network marketing plays an important role in overcoming the defects of traditional marketing methods, coordinating the enterprise and customer relations, and promoting enterprise development. Therefore, research on Chinese real estate business network marketing has important theoretical and practical significance. This paper aims at the attention of real estate internet marketing and discussing the pros and cons of the network in real estate marketing, so that businesses and individuals can be connected through the network. This will achieve two-way communication, and create a situation that each other can win.