Democratizing Strategy: HOW CROWDSOURCING CAN BE USED FOR STRATEGY DIALOGUES

被引：118

作者：

Stieger, Daniel ^{[1
]}

Matzler, Kurt ^{[2
,3
,4
]}

Chatterjee, Sayan ^{[5
]}

Ladstaetter-Fussenegger, Florian ^{[6
]}

机构：

[1] Modellwerkstatt, Vienna, Austria

[2] Univ Innsbruck, Strateg Management, Sch Management, A-6020 Innsbruck, Austria

[3] MCI, Execut MBA program, Innsbruck, Austria

[4] IMP, Innsbruck, Austria

[5] Case Western Reserve Univ, Weatherhead Sch Management, Cleveland, OH 44106 USA

[6] Univ Innsbruck, Sch Management, A-6020 Innsbruck, Austria

来源：

CALIFORNIA MANAGEMENT REVIEW | 2012年 / 54卷 / 04期

关键词：

Strategic management; Innovation; Internet; OPEN INNOVATION; CO-CREATION; DESIGN; FIELD;

D O I：

10.1525/cmr.2012.54.4.44

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.

引用

页码：44 / 68

页数：25

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