Factors influencing online shopping behavior of University students in Hanoi, Vietnam: A model and empirical study

被引：0

作者：

Huong Thanh Vu ^{[1
]}

Chinh Duc Hoang ^{[1
]}

Thao Hoa Thien Le ^{[1
]}

机构：

[1] Vietnam Natl Univ, Univ Econ & Business, Fac Int Business & Econ, Hanoi, Vietnam

来源：

BUSINESS AND ECONOMIC HORIZONS | 2019年 / 15卷 / 04期

关键词：

Online shopping behavior; E-commerce; students; Hanoi; Vietnam; CONSUMER DECISION-MAKING; COLLEGE-STUDENTS; PERCEIVED RISK; CUSTOMER; ACCEPTANCE; ATTITUDES; INTERNET; TRUST;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

By adopting selectively two classical models of consumer behavior, Theory of Rational Action and Technology Acceptance Model, and combining with two other factors, the paper proposed a model of six factors including Attitude, Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Subjective Norm and Web Quality to assess determinants of university students' online shopping behavior in Hanoi, Vietnam. The model was assessed through Explanatory Factor Analysis, regression analysis and independent sample test based on data collected from 289 university students in Hanoi, Vietnam. The results showed that Perceived Usefulness plays the most important role in determining students' online shopping behavior, followed by Web Quality and Attitude. There is also a difference in online shopping behavior between the third-year and first-year students, and between the third-year and second-year students. From these results, the paper drew out implications to support E-commerce enterprises to attract more university students to shop online, and strengthen the development of E-commerce in Vietnam

引用

页码：573 / 592

页数：20

共 48 条

[1] THE THEORY OF PLANNED BEHAVIOR
AJZEN, I
[J]. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) : 179 - 211
[2] [Anonymous], 2000, J ASSOC INF SYST
[3] Balfour F., 2008, BLOOMBERG
[4] On risk, convenience, and Internet shopping behavior - Why some consumers ave online shoppers while others are not.
Bhatnagar, A
Misra, S
Rao, HR
[J]. COMMUNICATIONS OF THE ACM, 2000, 43 (11) : 98 - 105
[5] Chang MK, 2005, INFORM MANAGE-AMSTER, V42, P543, DOI 10.1016/j.im.2004.02.006
[6] PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING
COX, DF
RICH, SU
[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 32 - 39
[7] Dang T., 2014, THESIS
[8] Davis F. D., 1985, THESIS
[9] PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND USER ACCEPTANCE OF INFORMATION TECHNOLOGY
DAVIS, FD
[J]. MIS QUARTERLY, 1989, 13 (03) : 319 - 340
[10] Duong T. H. P., 2012, J SCI, V72B, P263

← 1 2 3 4 5 →