Seniors' perceptions of service features on outbound group package tours

被引：49
作者：
Wang, Kuo-Ching [1 ]
Ma, Ai-Ping [2 ]
Hsu, Mei-Ting [3 ]
Jao, Po-Chen [3 ]
Lin, Ching-Wen [4 ]
机构：
[1] Natl Taiwan Normal Univ, Grad Inst Sports Leisure & Hospitality Management, Taipei 10610, Taiwan
[2] Beijing Int Studies Univ, Sch Tourism Management, Beijing 100024, Peoples R China
[3] Chinese Culture Univ, Grad Inst Int Business Adm, Taipei 11114, Taiwan
[4] Natl Chiayi Univ, Grad Inst Recreat Tourism & Hospitality Managemen, Chiayi 60004, Taiwan
来源：
JOURNAL OF BUSINESS RESEARCH | 2013年 / 66卷 / 08期
关键词：
Senior; Grotip package tour (GPT); Service features (SF); QUALITY;
D O I：
10.1016/j.jbusres.2011.12.026
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The objective of this study is to develop scales addressing seniors' perception of group package tour service features (GPTSFs) in Taiwan and China, and thus extend the existing literature regarding the service quality theory. This research used a qualitative method to generate sample items and a quantitative approach to develop and validate GPTSF scales. Findings from a survey with 239/217 experienced senior tourists from Taiwan/China identify five important factors (i.e., tour leader and tour guide, restaurant, hotel, coach, and scenic spot) among seniors in Taiwan and three factors (i.e., pre-tour briefing, restaurant, and optional tour) among seniors in China. Based on our findings, travel agencies can adjust their managerial directions to make them flexible enough to react efficiently to environmental changes and consumer needs. (C) 2011 Elsevier Inc. All rights reserved.
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页码：1021 / 1027
页数：7
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