How do Non-profit Organizations in Libya Adopt and Use Social Media to Communicate with The Society

Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook. (C) 2014 The Authors. Published by Elsevier Ltd.