A Study on the Influencing Factors of Changchun Residents' Rural Tourism Behavior Intention

被引：0
|
作者：
Wang, Chunyan [1 ]
Luo, Qinglan [1 ]
机构：
[1] Jilin Engn Normal Univ, Coll Business Adm, Changchun, Jilin, Peoples R China
来源：
PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, INFORMATION AND MECHANICAL ENGINEERING (EMIM 2017) | 2017年 / 76卷
关键词：
Rural tourism; Behavior intention; Influencing factors; Theory of planned behavior (TPB); Changchun City; PLANNED BEHAVIOR;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This study proposes hypotheses according to the theory of planned behavior, refers to previous research results and designs the questionnaire of Changchun residents' rural tourism behavior intention. 213 valid questionnaires are collected by means of network survey and field investigation. By using SPSS17.0, the correlation analysis for sample data is done and hypothesis is tested. The conclusions of this research: attitude, subjective norm and perceived behavioral control have significant positive influence on the rural tourism behavior intention.
引用
收藏
页码：762 / 767
页数：6
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