Destructive rumors can infringe upon others' interests, disrupt public order and pose a threat to social stability. For crisis communicators, it is important to understand when and how rumor should be controlled. In this paper, taking into account the possibility of that the spreaders may experience a cooling off period before becoming stiflers and the mobility of people in a certain area, we propose a novel rumor spreading model to discuss the control of rumor spreading in emergency. We also analyze the stability of the proposed model. The validity of the obtained theoretical results is verified by numerical results. Numerical simulations are performed to investigate the impact of rumor control measures on the spread of rumor. Finally, we suggest means through which crisis management departments can curb the spread of rumor. (C) 2018 Elsevier B.V. All rights reserved.