The Internet plus Medical Service Response Research on Pattern and Organization for Demand

From the research perspective of service innovation, this paper especially focuses on four dimensions of health care service innovation: service pattern, service organization, technology platform and service value. Firstly, with the background of internet+ medical, based on the analysis of survey data of patients with chronic diseases in clinic of Huaxi Hospital, we summarize the subjective and objective service demands of internet+ chronic disease management. Secondly, relying on Internet technology, we construct a service network circle and a pattern of service supply, which are satisfying the service demand. Thirdly, according to existing medical environment, we design subjects and their functional assignment of a service organization. Finally we discuss the operation suggestions that how the service network creates service value and service viscosity in Internet situation. Through the case study of Internet+ medical in Huaxi Hospital, we analyze the response process of service pattern and organization to patients' demands, which is based on value co-creation, and achieve the three key routes of service innovation in Internet health care.