In the context of economic fluctuations in Romania in recent years and starting from the premise of growth in the number of internet users, we can conclude that online environment can be successfully used for improving communication between consumers/users/potential customers and the company. Communicating efficiently depends on the company and the tools used and applied communication strategies. The blog was right from the beginning among the first online communication tools used by companies as well as different individuals and which "captivated" the public due to its allowed interactivity but also to tendency for informal style in which different stories are presented. Seen as a goldmine by companies for its usefulness in communicating efficiently. using the blog rise some questions: Which is the best strategy for communicating online? Which is the proper moment to start? What type of blog should i choose? The answers to these questions but also for others can be found in years of experience in online communication of Romanian companies and will be detailed next in this article. Also, on the second part of the article can be found a model designed for the assessment of the effectiveness of the marketing communication through the blogosphere. One thing is certain, no matter of the channel chosen or the strategy used the quality of communication is reflected in the company's image and reputation.
