The Research on the Tea's Online Sales Strategies in Supply-side Reform View

被引：0
作者：
Hu, Lewei [1 ]
Zhang, Jian [2 ]
机构：
[1] Wuchang Inst Technol, Wuhan, Hubei, Peoples R China
[2] Wuhan Business Univ, Wuhan, Hubei, Peoples R China
来源：
2016 EBMEI INTERNATIONAL CONFERENCE ON HUMANITY AND SOCIAL SCIENCE (EBMEI-HSS 2016) | 2016年 / 63卷
关键词：
Tea's market; The Supply-side reform; Data mining; Marketing strategy; E-business;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Nowadays, firms utilizes the E-business channel to sell the Chinese traditional products has become a trend. This research rely on big data of two famous e-business platforms(Taobao and Alibaba), using the technologies of data mining and visualization, analyses the marketing strategies of tea online sales in Chinese supply side reform context. From four dimensions in terms of product, place, price, promotion, this research provides the online sales suggestions, thus gives Chinese tea online sales several valuable advice.
引用
收藏
页码：105 / 112
页数：8
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