Deciphering antecedents of organizational innovation

This study investigates antecedents of organizational innovation in firms. The study elaborates on Mol and Birkinshaw's (2009) model by additionally accounting for organizational innovation as a source of sustainable competitive advantage. Based on a large sample of German firms drawn from the 2005 "Community Innovation Survey" (CIS IV), the empirical results significantly contrast those by Mol and Birkinshaw; the data corroborate neither reference group-theory, nor the knowledge search-perspective as adequate accounts for the adoption of organizational innovation by German firms. Instead, the firms' competitive environment is significant in predicting adoption behavior. (C) 2012 Elsevier Inc. All rights reserved.