The survival of new products

被引：27

作者：

Asplund, M ^{[1
]}

Sandin, R ^{[1
]}

机构：

[1] Stockholm Sch Econ, Dept Econ, SE-11383 Stockholm, Sweden

来源：

REVIEW OF INDUSTRIAL ORGANIZATION | 1999年 / 15卷 / 03期

关键词：

product survival; multiproduct firms; duration model; beer market;

D O I：

10.1023/A:1007708612713

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We study the survival of new products in a market with horizontal product differentiation and rapid product turnover. Our data set consists of monthly sales for all new products in the Swedish beer market during 1989-1995. Results show that products with low and decreasing market shares have high hazard rates. The hazard rates are also dependent on firm characteristics; products from firms with the largest market shares face a greater risk of being withdrawn. We argue that high hazard rates of new products can help to explain high failure rates of new firms.

引用

页码：219 / 237

页数：19

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