The value of virtual pooling in dual sales channel supply chains

被引：54

作者：

Mahar, Stephen ^{[1
]}

Bretthauer, Kurt M. ^{[2
]}

Venkataramanan, M. A. ^{[2
]}

机构：

[1] Univ N Carolina, Dept Informat Syst & Operat Management, Cameron Sch Business, Wilmington, NC 28403 USA

[2] Indiana Univ, Kelley Sch Business, Dept Operat & Decis Technol, Bloomington, IN 47405 USA

来源：

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 2009年 / 192卷 / 02期

关键词：

Supply chain management; E-commerce; Dual sales channel; EMERGENCY LATERAL TRANSSHIPMENTS; 2-ECHELON INVENTORY SYSTEM; NEWSBOY PROBLEM; EXPECTED COSTS; MODEL; CENTRALIZATION; STRATEGIES; ONLINE; RULE;

D O I：

10.1016/j.ejor.2007.09.034

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Recently the most significant growth in online retailing has been attributed to traditional offline retailers extending their brands online. Unfortunately, there is little research addressing the value of better information in retail/e-tail organizations. To fill this gap, this paper examines how investing in the continuous monitoring of online demands and inventory positions can provide economic benefit for companies that handle both in-store and online sales. Specifically, we develop and evaluate two dynamic assignment policies that incorporate real time information to specify which of a firm's e-fulfillment locations will handle each of its Internet sales. Computational results indicate that investing in dynamic assignment capability can reduce system cost (holding, backorder, and transportation) by as much as 8.2% over the optimal static policy. The percentage of sales occurring online plays a critical role in determining the magnitude of the benefit. (C) 2007 Elsevier B.V. All rights reserved.

引用

页码：561 / 575

页数：15

共 30 条

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