Integration of Globalization and Localization of TNCs and Corresponding Strategy of China

被引：0
作者：
Huang, Qingbo [1 ]
机构：
[1] Dalian Maritime Univ, Transportat Management Sch, Dalian, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON ELECTRONIC, MECHANICAL, INFORMATION AND MANAGEMENT SOCIETY (EMIM) | 2016年 / 40卷
关键词：
Globalization; Integration; Localization; TNCs;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Integration of globalization and localization has become inevitable trend of management activity of TNCs (Transactional Corporations). The paper begins with theory, which accounts for integration of globalization and localization, furthermore, it analyses the relationship between the integration and fostering of competitive advantage. Moreover, from practice, it cites case of Motorola and Haier as to present corresponding strategy of China.
引用
收藏
页码：1263 / 1268
页数：6
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