Compliance of accessibility in tourism websites: a pledge towards disability

Purpose - The purpose of this paper is to analyse the US states and territories' official tourism information websites based on the Web Content Accessibility Guideline (WCAG) and Section 508 guidelines to identify the compliance of websites towards disabilities policies and their behaviour pattern. Design/methodology/approach - The official tourism websites of 57 states and territories were analysed through the TAW tool for WCAG 2.0 and AChecker for Section 508. Cluster analysis was used to produce a group of websites underlying the accessibility issues obtained from the online tool to understand the common pattern of behaviour. Findings - The result revealed that websites have serious and significant accessibility issues underlying the prescribed guidelines that would interfere with the use of the website by disabled people. The main issues that make the website least accessible focussed on the following guideline of WCAG 2.0: compatible, navigable, text alternative, distinguishable and adaptable. Research limitations/implications - The empirical results provide the US states and territories' tourism authority to better understand web accessibility in their websites and its impact on disabled people. Originality/value - As the web plays an important role in individual lives, this study highlights the accessibility issues which need immediately focussed and technically planned actions from the respective states and territories to ensure that designed web content should communicate effectively and universally.