Theoretical Analysis on the Relationship between Corporate Public Welfare and Financial Capacity

Enterprise charity is to show the enterprise is not only responsible to the shareholders' interests but also pay more attention to ecological environment, charity and more of the social public welfare of stakeholders, which has become the inevitable trend of enterprise development and the effective ways to enhance the competitiveness of enterprises. As now our corporate social welfare consciousness have improved, and they realized the investment of public welfare improved performance of enterprises. However, with the development of social economy, the improvement of people's living standard, whether the enterprise can play a part in the public welfare has decide the enterprises' live or death.