The efforts of moral improvement in several areas of human activity, business in particular, are scarce, to say the least and moral values that pertain to truth, goodness, respect, altruism, justice, love are not given their rightful share of consideration. Sometimes businessmen or managers reveal a fragile system of values, indifference, apathy, a narrow moral and spiritual horizon and sometimes anxiety, inner turmoil and hopelessness. Such attitudes are prone to lead to deviance and antisocial modes of behavior, such as violence, dissemination of lies, corruption, tax evasion and various other forms of crime. We chose to research on this topic, because we believe that social, cultural and moral values, as well as the human relations are lagging far behind the technical and scientific progress. Furthermore, we may ask ourselves whether science is always in the service of mankind and whether scientific discoveries are always instrumental to genuine social and moral progress. Our endeavor is meant to evaluate the role of moral values - related debates in acknowledging their importance in professional improvement and, why not, in the pursuit of happiness and a life in accord with nature. We will therefore be able to identify the role of moral values in stimulating students to manifest an ethical behavior in business or the intention thereof, at least. A major role will be assigned to raising awareness between responsibility, trust, loyalty, on one hand, and financial and professional success, on the other. We will try to prove that a modern society based on freedom of action and, consequently, on individual liberties, requires from everybody in the most imperative way solidarity, responsibility, respect, trust, initiative and sustained effort so that not only individual, but also communal goals are achieved.
