The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity

被引：27

作者：

Ghantous, Nabil ^{[1
]}

Alnawas, Ibrahim ^{[1
]}

机构：

[1] Qatar Univ, Doha, Qatar

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 55卷

关键词：

ORGANIZATIONAL AMBIDEXTERITY; STRATEGIC ORIENTATION; SERVICE INNOVATION; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; MEDIATING ROLE; ANTECEDENTS; TECHNOLOGY; CAPABILITY; CUSTOMER;

D O I：

10.1016/j.jretconser.2020.102072

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential effect of two strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), on hotel ambidexterity. On the one hand, EO (MO) has a stronger impact on exploratory (exploitative) than on exploitative (exploratory) innovation. On the other hand, EO has a stronger impact than MO on both innovation forms. Furthermore, the synergy between EO and MO has a positive impact on exploitative and exploratory innovation, both of which in turn enhance hotel performance. © 2020 Elsevier Ltd

引用

页数：9

共 76 条

[1] Strategic orientation, innovation performance and the moderating influence of marketing management
Adams, Pamela
Freitas, Isabel Maria Bodas
Fontana, Roberto
[J]. JOURNAL OF BUSINESS RESEARCH, 2019, 97 : 129 - 140
[2] Agarwal S., 2003, J SERV MARK, V17, P68, DOI [DOI 10.1108/08876040310461282, 10.1108/08876040310461282]
[3] The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
O'Cass, Aron
[J]. JOURNAL OF STRATEGIC MARKETING, 2016, 24 (01) : 47 - 60
[4] Market orientation and hotel performance: investigating the role of high-order marketing capabilities
Alnawas, Ibrahim
Hemsley-Brown, Jane
[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2019, 31 (04) : 1885 - 1905
[5] Attuahene-Gima K, 2001, ORGAN SCI, V12, P54
[6] Resolving the capability-rigidity paradox in new product innovation
Atuahene-Gima, K
[J]. JOURNAL OF MARKETING, 2005, 69 (04) : 61 - 83
[7] Balancing exploration and exploitation: The moderating role of competitive intensity
Auh, S
Menguc, B
[J]. JOURNAL OF BUSINESS RESEARCH, 2005, 58 (12) : 1652 - 1661
[8] Aulet B., 2013, Disciplined entrepreneurship: 24 steps to a successful startup
[9] Does market orientation facilitate balanced innovation programs? An organizational learning perspective
Baker, William E.
Sinkula, James M.
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2007, 24 (04) : 316 - 334
[10] The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses*
Baker, William E.
Sinkula, James M.
[J]. JOURNAL OF SMALL BUSINESS MANAGEMENT, 2009, 47 (04) : 443 - 464

← 1 2 3 4 5 6 7 8 →