The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity

被引：27

作者：

Ghantous, Nabil ^{[1
]}

Alnawas, Ibrahim ^{[1
]}

机构：

[1] Qatar Univ, Doha, Qatar

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 55卷

关键词：

ORGANIZATIONAL AMBIDEXTERITY; STRATEGIC ORIENTATION; SERVICE INNOVATION; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; MEDIATING ROLE; ANTECEDENTS; TECHNOLOGY; CAPABILITY; CUSTOMER;

D O I：

10.1016/j.jretconser.2020.102072

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential effect of two strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), on hotel ambidexterity. On the one hand, EO (MO) has a stronger impact on exploratory (exploitative) than on exploitative (exploratory) innovation. On the other hand, EO has a stronger impact than MO on both innovation forms. Furthermore, the synergy between EO and MO has a positive impact on exploitative and exploratory innovation, both of which in turn enhance hotel performance. © 2020 Elsevier Ltd

引用

页数：9

共 76 条

[1] Strategic orientation, innovation performance and the moderating influence of marketing management [J].