How successful firms will compete globally in the 21st Century

被引：0

作者：

O' Donnell, JM ^{[1
]}

机构：

[1] Huntington Coll, Huntington, IN USA

来源：

PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON INTERNATIONAL BUSINESS IN THE ERA OF ECONOMY GLOBALIZATION | 2001年

关键词：

risk; gorilla marketing; blind taste tests; adding value; distinctive capability; competitive advantage; architecture; reputation; innovation;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Global business success to-day is built on taking intelligent risks after understanding one's customers and markets. Only if a business first understands its customers and prospects can they add value to the customer. Very successful businesses develop distinctive capabilities that are very hard to compete against. These distinctive capabilities arise out of new applications of a business's understanding of its architecture, reputation and its innovation.

引用

页码：287 / 290

页数：4