Analysis of Competitive pricing on retailing channels

被引：0

作者：

Cheng, Peter ^{[1
]}

Fu, Yelin ^{[1
,2
]}

Lai, Kin Keung ^{[1
,3
]}

机构：

[1] City Univ Hong Kong, Dept Management Sci, Hong Kong, Hong Kong, Peoples R China

[2] Univ Sci & Technol China, Sch Management, Hefei, Peoples R China

[3] Shaanxi Normal Univ, Int Business Sch, Xian, Peoples R China

来源：

2013 SIXTH INTERNATIONAL CONFERENCE ON BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING (BIFE) | 2014年

关键词：

pricing; game thoery; encroachment; STRATEGIC ANALYSIS;

D O I：

10.1109/BIFE.2013.5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.

引用

页码：18 / 22

页数：5

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