Customer Perception on Nutritional Information in Restaurant Menu

被引：10

作者：

Din, Norrina ^{[1
]}

Zahari, Mohd Salehuddin Mohd ^{[2
]}

Shariff, Shazali Mohd ^{[2
]}

机构：

[1] Univ Teknol MARA, Fac Hotel Management & Tourism, Permatang Pauh, Penang, Malaysia

[2] Univ Teknol MARA, Fac Hotel Management & Tourism, Shah Alam, Malaysia

来源：

ASEAN CONFERENCE ON ENVIRONMENT-BEHAVIOUR STUDIES (ACE-BS) | 2012年 / 42卷

关键词：

Nutritional menu; full service restaurant; restaurant customer; customer perception;

D O I：

10.1016/j.sbspro.2012.04.205

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

As more customers are educated therefore they are picky about daily food intake. The customer are demanding for more information to be displayed not only for the package food and to date they are looking at nutritional information to be included in the menu. Consequently, this study sought to investigate customer perception towards providing the nutritional information in full service restaurants menu and how it contributes to their purchase decisions. These findings produced significant indicators not only to the existing restaurant operators but also to those individuals or companies who intent to venture into foodservice businesses. (C) 2012 Published by Elsevier B.V. Selection and/or peer-review under responsibility of Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia

引用

页码：413 / 421

页数：9

共 21 条

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