State of Developing Mobility as a Service in the City of Zagreb

Mobility as a Service (MaaS) is a paradigm for shifting from private cars to different mobility solutions encompassing every transport mode in the form of a service consumed according to passenger needs. As well as Smart City and Smart Mobility, this is a relatively new concept that has become possible due to recent developments in information and communication technologies and intelligent transport systems, and it is most feasible in dense urban environments, where demands for mobility are the highest. This paper will present an overview of current trends of MaaS in the world as well as state in the City of Zagreb, providing the most prominent areas for MaaS as well as the most probable obstacles. This paper will also present an approach to solutions for implementation in Croatian cities by the best recommendations and examples of good practice analysed.