Digital Communication: Easing Operational Outcomes in the Workplace

被引：2

作者：

Mukherji, Shoma ^{[1
]}

Arora, Neerja ^{[1
]}

机构：

[1] Delhi Sch Business, AU Block,Outer Ring Rd, Delhi 110034, India

来源：

5TH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND QUANTITATIVE MANAGEMENT, ITQM 2017 | 2017年 / 122卷

关键词：

Digital Communication; TAM; Mobile app; Dispersed Team; Smart Organisation; VIRTUAL TEAMS;

D O I：

10.1016/j.procs.2017.11.477

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper looks at the application of digital communication by virtual teams through a case study. The case reviews an organization which uses an inexpensive mode of digital communication, namely the smartphone to keep in touch with employees and stakeholders dispersed across northern and central India. The organisation wins a contract from Kotak Mahindra Bank to install branding material in 125 locations across several states and is able to execute the project in 15 days. The Technology Adoption Model of Davis is applied to this case. (C) 2017 The Authors. Published by Elsevier B.V.

引用

页码：1084 / 1091

页数：8

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