PERCEIVED IMPACTS OF COVID-19 IN CONFERENCE TOURISM: A PARTIAL LEAST SQUARES (PLS) ANALYSIS

The purpose of this article is to explore the perceived impacts of COVID-19 in participating in aca-demic events, relating the attractiveness of destinations and tourist opportunities as pull factors. Remote communication technologies have also been put into perspective to understand how they can influence future participation in events. A partial least squares (PLS) was used to test both research model and hypotheses. This study supports that COVID-19 has profoundly affected participation in events and has an impact on the attractiveness of the destination and tourist opportunities. During the pandemic context, remote communication technologies have replaced physical presence at events and are expected to continue to be present in future events. However, it is anticipated that technology will not permanently replace physical presence at events, due to the social character it represents. Also, destination attractiveness and tourist opportunities will be important in the decision to participate in physical events. This article addresses the current topic of COVID-19 and the impact on the future of physical events and gives some indicators that may contribute to a better planning of destinations in the recovery of this sector, namely by enhancing the tourist attractiveness of destinations as pull factor.