The UAE Employees' Perceptions towards Factors for Sustaining Big Data Implementation and Continuous Impact on Their Organization's Performance

The UAE has officially launched the Big Data initiative in the year 2022; however, the interest in and adoption of Big Data technologies and strategies had started much earlier in the private and public sectors. This research aims to explore the perceptions of the UAE employees on factors needed to implement sustainable Big Data and the continuous impact on their organizational performance. A total of 257 employees were randomly selected for an online survey, and data were collected using a Likert-style five-point scale that was tested for validity and reliability. The findings indicate that employees believe that Big Data Sustainable Implementation leads to Business Performance. Additionally, employees consider factors such as Big Data Architecture Quality, Human Cognitive Factors, and Organizational Readiness to significantly impact on Sustainable Implementation. Further, a moderating impact of Human Cognitive Factors was found on the relationship between Big Data Architecture Quality and Sustainable Implementation. The study provides managerial insights and recommendations for policymaking.