Attachment styles and intimate television viewing: Insecurely forming relationships in a parasocial way

Attachment theory was investigated as an alternative interpersonal theory for understanding how audience members form parasocial relationships with television personalities. Attachment theory posits that people develop relationships in either a secure or insecure fashion. We explored whether attachment styles influenced the extent to which individuals engage in parasocial interaction. A total of 115 students completed the parasocial scale and two attachment style questionnaires. Results provided evidence that attachment styles are related to parasocial behavior: Anxious-ambivalents were the most likely to form parasocial bonds, Avoidants were the least likely to develop such relationships, and Secures were in the middle, with the more mistrusting Secures showing a tendency to engage in parasocial interaction. The discussion focuses on the implications of these findings for the attachment process.