Understanding Student Preferences for Postpaid Mobile Services using Conjoint Analysis

被引：0

作者：

Kuzmanovic, Marija ^{[1
]}

Radosavljevic, Marko ^{[1
]}

Vujosevic, Mirko ^{[1
]}

机构：

[1] Univ Belgrade, Fac Org Sci, Belgrade, Serbia

来源：

ACTA POLYTECHNICA HUNGARICA | 2013年 / 10卷 / 01期

关键词：

Conjoint analysis; students' preferences; mobile phone service; postpaid plan; preference-based segmentation;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In this paper, conjoint analysis is used to gain insights into how university students value various aspects of the postpaid mobile phone service. Preference-based segmentation is performed on the output from the conjoint analysis to isolate homogeneous consumer segments that possess similar preferences for mobile phone service. Based on the results the study suggests a marketing strategy for mobile phone operators.

引用

页码：159 / 176

页数：18

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