The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of

被引：36

作者：

Lee, Jeoung Yul ^{[1
,2
]}

Yang, Young Soo ^{[3
]}

Ghauri, Pervez N. ^{[4
]}

Park, Byung Il ^{[5
]}

机构：

[1] Chongqing Technol & Business Univ, Natl Res Base Intelligent Mfg Serv, Chongqing 400067, Peoples R China

[2] Hongik Univ, Sch Business Management, Sejong 30016, South Korea

[3] Hanshin Univ, Div Global Business, 137 Hanshindae gil, Osan, Gyeonggi do, South Korea

[4] Univ Birmingham, Birmingham Business Sch, Edgbaston Pk Rd, Birmingham B15 2TY, England

[5] Hankuk Univ Foreign Studies, Coll Business, Seoul, South Korea

来源：

JOURNAL OF INTERNATIONAL MANAGEMENT | 2022年 / 28卷 / 04期

关键词：

International orientation; Network learning theory; Social network services; Digital platforms; COVID-19; pandemic; Small and medium-sized enterprises; FOREIGN DIRECT-INVESTMENT; NETWORKING SITES; ENTREPRENEURIAL ORIENTATION; PERCEIVED CORRUPTION; PERFORMANCE; BUSINESS; INNOVATION; KNOWLEDGE; COVID-19; TECHNOLOGY;

D O I：

10.1016/j.intman.2022.100950

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Drawing on network learning theory, it investigates the effect of small and medium-sized enterprises' (SMEs) experience of using foreign and domestic social network services (SNS) and foreign and domestic platforms (such as B2B digital platforms) on their international orientation. We further examine the moderating effects of the COVID-19 pandemic on the relationship between digital experience and international orientation. Empirical results from a sample of 373 observations from 250 Chinese SMEs show that their use of foreign SNS and B2B digital platforms has a stronger positive impact on their international orientation than their use of domestic SNS and B2B digital platforms. Even with the COVID-19 pandemic, SMEs' use of foreign SNS still has a stronger positive impact on their international orientation than their use of domestic SNS. Moreover, the COVID-19 pandemic mitigates the positive impact of their use of both foreign and domestic platforms on their international orientation. This study presents some interesting theoretical and practical implications for SMEs' digitalization and internationalization.

引用

页数：21

共 130 条

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