Mobility-oriented Agenda Planning as a Value-adding Feature for Mobility as a Service

Due to the global trend of urbanization, the current transportation networks in cities are often stressed and congested. In the coming years, this problem is going to increase further in most areas. In addition, to congestion of roads and public transportation, sustainability and emissions are becoming large factors when regarding mobility. Today's mobility still relies on the usage of private cars in a large part, however, due to the rise of alternative travel modes and concepts such as Mobility as a Service (MaaS), the traditional mobility market may be disrupted. With the help of MaaS and the right incentives, it may be possible to shift users towards a more sustainable mobility behavior, which also relieve the stressed mobility network in cities, when more alternative mobility offers are employed. With this shift towards multimodal mobility, the complexity of searching and booking these mobility offers also rises. Users are forced to look through are large amount of alternative offers and are required to find a fitting one. In order to make this complexity more manageable, we propose a mobility-agenda planning agent that attends to the mobility needs of the users. The concept of mobility-oriented agenda planning may change how people view mobility and may provide a more holistic method of mobility planning. However, this holistic mobility planning method still has unresolved societal and technological issues that need to be addressed.