Textile Design and The Consumer Culture

In this age, the culture's internationalization becomes a procedure that can never be reversed already. The art and culture's phenomenon is complicated, and immutably change. But no matter how complicated and indeterminate the culture of the modern era is, it will always show two characteristics, namely marketing and consuming. The age of us is a new pluralistic ear, regards consuming as predominant, dominated by the public media, regards practical spirit as cost, the myth of the market ends the authority of some culture and its dominating position originally. Though a certain degree ascend of opposition and disagree still exist between elegant culture and public culture, along with the public culture flourishing and becoming stronger, the elegant culture has lost its governing and controlling position, suffering the challenge coming from the public culture. The modern culture is a marketing culture; it is nothing but for the sake of the market, and for the sake of consumer. Finally the author draws a conclusion: The developing trend of textile design contains four directions: true traditional style, tradition and development, minimization and delicacy, the unusual and the fantastic.