Courting the Swing Voter: "Real Time" Insights Into the 2008 and 2012 U.S. Presidential Debates

被引：14

作者：

Schill, Dan ^{[1
]}

Kirk, Rita ^{[2
,3
]}

机构：

[1] James Madison Univ, Harrisonburg, VA 22807 USA

[2] So Methodist Univ, Dallas, TX 75275 USA

[3] So Methodist Univ, Cary M Maguire Ctr Eth & Publ Responsibil, Dallas, TX 75275 USA

来源：

AMERICAN BEHAVIORAL SCIENTIST | 2014年 / 58卷 / 04期

关键词：

message strategies; undecided voters; candidate image; presidential debates; audience response; elections; dial test; real time response; candidate perception; swing voters; PERCEPTIONS; CANDIDATES;

D O I：

10.1177/0002764213506204

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

This essay reports the results of an analysis of undecided swing state voters during the six presidential debates of the 2008 and 2012 elections. Combining Real Time Response with a pretest-posttest design, the researchers identify the overall impact of the debates on undecided voters, both successful and unsuccessful message strategies, and changes in the overall perception of the candidates.

引用

页码：536 / 555

页数：20

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[3]

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