Fashion Designers' Insight in the Global Crisis

The on-going political and economic crisis has been affecting the integrity of many countries, in a way that their expression related to design and art reflects a strong will to pursue the preservation of their identity. The academic debates indicate now solutions for how to overcome this problem in the fashion industry, leveling the interests of countries and corporations. We analyze what Portugal, after the international financial rescue of April 2011, and Egypt, in the current period of the post-revolution of January 25th 2011, share now. While analyzing the impact of the national cultural patrimony references in the preservation of countries' integrities, we evaluate to what extent its input can develop fashion industry. When cultural richness and historical identity are connected to fashion design and textile research and development, conditions are found, especially before both traditional and technical textiles. Sustainability of processes becomes an essential mill of the management of political and trade union strategies. Creative strategy of fashion designers is vital in the collaboration between institutions and universities, so needed for an effective solution implementation.